Timothy Eaton bought shares in a newspaper, the Toronto Evening Star, in 1899, and for many years Eaton's occupied the entire back page with its advertising.
Eaton's did not need to own newspapers, however, to attract press attention. When the window displays were unveiled, crowds gathered, and journalists scribbled as the curtains were thrown open.
Eaton's display windows celebrated royal events – coronations, weddings, visits – lavishly, attracting large crowds and enthusiastic newspaper reporters. |
Gorgeous decorations downtown
Brilliant coronation decorations in downtown Toronto attracted citizens in such droves that traffic on Yonge street … was as heavy last night as it is during Christmas shopping…. People stood four deep at the special windows, waiting their turn for the front row. And the east side of Yonge street was lined with those obtaining a general view of the impressive decorations.
Telegram, May 8, 1937 |
