Business, Family and God: A Love Affair with Royalty - Page Banner

Letter When John Eaton knelt at the foot the Governor General in 1915 and heard the words, “Arise, Sir Knight,” he knew that something fundamental had changed in the social status of the Eaton family. Sir John and Lady Eaton had arrived in the upper echelons of Canadian society.

In 1937, Lady Eaton was one of the select few Canadians invited to witness the coronation of George VI. The next year, she took her daughters to be presented to the King and Queen.

At the time Timothy Eaton began his retailing career in the 1860s, a shopkeeper – no matter how rich or successful – occupied a relatively low rung on the social ladder. He was “in trade.” No one would have dreamed of inviting such a man to meet the Governor General. By the time John Eaton inherited his father's mantle in 1907, that social fact had begun to change. The Eaton family's war efforts, their wealth and their regal style of life earned them a title and a new position in society.

Photo: Lady Eaton and her friends at a Hunt Club, [193-]
Lady Eaton and her friends at a Hunt Club, [193-]
John Boyd fonds
Reference Code: C 7-3, 24079h
Archives of Ontario, I0003721

Sir John died young, from pneumonia in 1922, at the age of 42, but Lady Eaton continued to live like royalty until her death in 1970. When she travelled to Britain, one of her seven Rolls-Royce limousines accompanied her, as did a maid, chauffeur, nanny and footman. During her grand European tours, she lived in houses formerly occupied by royals, and the Eaton children attended exclusive English boarding schools. And, while they never exactly “hobnobbed” with royalty, the Eatons were fixtures at exclusive garden parties, hunt clubs and royal events.

Majestic smile

“My presentation at Court happened, all unexpectedly but with thrilling results for me, during our long family sojourn in Europe…. [I was] rewarded by the privilege of looking into George V's most kindly eyes and receiving a beautiful smile in return. How Their Majesties managed to retain their gracious composure during an evening of eight hundred presentations was a mystery, but also a lesson for the rest of us.”

Memory's Wall,”  by Lady Eaton, 1956

When she returned to Toronto, Lady Eaton brought more than a whiff of grandeur with her, and she entertained in royal style.

As a single instance – when her son, John David, was engaged to be married, she invited 2,000 people to a garden party and obliged her future daughter-in-law to shake hands with every one of them.

Lady Eaton knew that she presided at the head of an empire, and she conducted herself as a queen.

Photo: Royal Visit - Prince Philip - at College St. store to speak to Women's Canadian Club in Auditorium
Click to see a larger image (276K)

Royal Visit - Prince Philip - at College St. store to speak
to Women's Canadian Club in Auditorium, October 21, 1969
T. Eaton Co. fonds
Reference Code: F 229-308-0-1754
Archives of Ontario, I0029798
The Magnificent, the Merry and the Mundane: The Display Windows of the Eaton's Department Store - Home Page Business, Family and God The Magnificent The Merry The Mundane The Designers

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