The Santa Claus Parade Turns 100 - Page Banner

Holly"The date was Saturday, December 2, 1905; the time was 9;59 a.m.; the place, Toronto’s old Union Station. Outside, it was a chilly 12 degrees Fahrenheit with moderate winds.

The crowd, mostly children who had been waiting patiently, broke into a cheer when the gentleman in the bright red tunic and trousers trimmed with white fur, black boots and leggings, long white beard and a pack over his back emerged from the doorway.

It was, unmistakably, Santa Claus. He was making his first official visit to Toronto, sponsored by Canada’s fastest growing department store – The T. Eaton Co. Limited."

Santa Claus Parade Press Kit (1961)

The 100th running of the Santa Claus Parade in Toronto took place in November of 2004. When it was originally launched in 1905 it was a ‘one-man show’ – Santa himself.

Year by year more floats were introduced and personnel added until it became one of the largest productions of its kind in North America.

Predating the first Macy's parade in New York City by almost 20 years the Santa Claus Parade would go on to survive the great depression, two World Wars and all manner of inclement weather.

The Gentlemen in the red suit has never failed to keep his pre-Christmas appointment with the parade for children.

From 1905 to 1981 the parade was staged by Eaton's Department Store and was known as the Eaton's Santa Claus Parade. This exhibit remembers those first 77 parades.

Cover of 1904 Eaton's Christmas Catalogue

Click to see a larger image (713K)
Christmas Catalogue, 1904
Reference Code: F 229-231-0-4
Archives of Ontario

Go to: Santa Claus Parade Turns 100 - The Early DaysGo to: Santa Claus Parade Turns 100 - The Early Days Go to: Santa Claus Parade Turns 100 - How to Make a Parade Go to: Santa Claus Parade Turns 100 - How to Make a Parade
Go to: Santa Claus Parade Turns 100 - The 1920s and 1930s Go to: Santa Claus Parade Turns 100 - The 1920s and 1930s Go to: Santa Claus Parade Turns 100 - Behind the Scenes Go to: Santa Claus Parade Turns 100 - Behind the Scenes
Go to: Santa Claus Parade Turns 100 - The 1940s and 1950s

Go to: Santa Claus Parade Turns 100 - The 1940s and 1950s

Go to: Santa Claus Parade Turns 100 - Memories Go to: Santa Claus Parade Turns 100 - Memories
Go to: Santa Claus Parade Turns 100 - The 1960s and 1970s Go to: Santa Claus Parade Turns 100 - The 1960s and 1970s Go to: Santa Claus Parade Turns 100 - Sources Go to: Santa Claus Parade Turns 100 - Sources
There are numerous film clips in this exhibit. To view them you will need either Windows Media Player or Quicktime Player. If you do not have one of these players and wish to download a free copy, click on the appropriate graphic to the right.

Link to Windows Media Player Link to QuickTime Player

PunkinheadAs you look through the parade exhibit you'll see coloured boxes like this. They contain memories of the Santa Claus parade sent in to us by other visitors to the web site. If you have a parade memory that you would like to share please send it in via the box below. We will add as many as possible to the memories page.


If you would like to receive a response also include your email address. (optional)


 


Photo: Santa Claus Float, 1978
Click here to see larger image (379K)
Santa Claus Float, 1978
Colour print
Reference Code: F 229-308-0-895
Archives of Ontario, I0020352