In 1934, St. Lawrence Starch sponsored a series of radio dramas set in Upper Canada during the United Empire Loyalist and 1812 war period, entitled What Price Loyalty?

The program was sponsored by the Hamilton based Wentworth Radio Broadcasting. The initial broadcast was so popular that the program was a regular radio feature until 1939.

Click to see a larger image (133K)
Group photograph of actors in radio
drama What Price Loyalty? [1935 or 36]
St. Lawrence Starch Company fonds
Reference Code: F 4392-7-2-0-1
Archives of Ontario, I0013628

Click to see a larger image (228K)
What Price Loyalty radio program
script excerpt, 1935
St. Lawrence Starch Company fonds
Reference Code: F 4392-10
Archives of Ontario

The sound recordings and their support documentation preserved in the Archives represent rare examples of advertising during the Depression era, which was also the golden age of radio.

Many Canadians during that time would be aware of the rivalry between St Lawrence Starch and Canada Starch from these broadcasts.