St. Lawrence Starch Company: Advertising and Promotion - Page Banner

A number of St. Lawrence Starch's grocery retail products, were widely recognized and commonplace in Canadian households. The most famous of these, Bee Hive Golden Corn Syrup, has been widely recognized on Canadian grocery store shelves for many decades.

Product label for Bee Hive Corn Syrup, [190-]

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Product label for Bee Hive Corn Syrup, [190-]
St. Lawrence Starch Company fonds
Reference Code: F 4392-3-3-1
Archives of Ontario

Other well known, recognized products include Durham Starch and St Lawrence Corn Oil. St. Lawrence Starch commenced producing some of these products as early as 1898. These brands manufactured by the Company in its Port Credit plant until 1989, when the Company sold its leading trademarks.

Product advertisement for lvory Gloss Starch, [190-]

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Product advertisement for lvory Gloss Starch, [190-]
St. Lawrence Starch Company fonds
Reference Code: F 4392-3-3-1
Archives of Ontario

Product label for No. 1 Blue Starch, [190-]

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Product label for No. 1 Blue Starch, [190-]
St. Lawrence Starch Company fonds
Reference Code: F 4392-3-3-1
Archives of Ontario

Bee Hive Golden Corn Syrup advertisement, original colour artwork, [ca. 1930]

The Bee Hive brand was touted for its value as an energy food, as well as for its delicious, sweet taste.

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Bee Hive Golden Corn Syrup advertisement, original colour artwork, [ca. 1930]
St. Lawrence Starch Company fonds
Reference Code: F 4392-3-1-2
Archives of Ontario

Bee Hive regularly featured promotional ephemera created to commemorate special events as well as recipe books promoting the use of St. Lawrence Corn Oil as part of a healthy diet.

Front cover from Bee Hive Coronation Painting Book, 1953

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Front cover from Bee Hive Coronation
Painting Book, 1953
St. Lawrence Starch Company fonds
Reference Code: F 4392-3-2-2
Archives of Ontario

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Bee Hive promotional aeroplane
picture list, No. 3, 1941
St. Lawrence Starch Company fonds
Reference Code: F 4392-30, Box 1B
Archives of Ontario

Bee Hive promotional aeroplane picture list, No. 3, 1941
Low Cholesterol Recipes booklet, 1969 (Cover)

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Low Cholesterol Recipes booklet, 1969
St. Lawrence Starch Company fonds
Reference Code: F 4392-30, Box 11B
Archives of Ontario

Low Cholesterol Recipes booklet, 1969

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Low Cholesterol Recipes booklet, 1969
St. Lawrence Starch Company fonds
Reference Code: F 4392-30, Box 11B

Bee Hive Corn Syrup price list, No. 30, 1912

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Bee Hive Corn Syrup price list, No. 30, 1912
St. Lawrence Starch Company fonds
Reference Code: F 4392-30, Box 16B
Archives of Ontario

Photo: St. Lawrence Starch float in the Grey Cup parade, Toronto, Ontario, 1957

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St. Lawrence Starch float in the Grey Cup
Parade, Toronto, Ontario, 1957
St. Lawrence Starch Company fonds
Reference Code: F 4392-7-2-0-5
Archives of Ontario

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