The first department stores such as Macy’s in New York (1875) Marshall Field's in Chicago (1899) and Eatons established toys as a marketable commodity. Many other stores began to realise that toys were big sellers and not just during the Christmas season, but even then they were generally only available in the larger cities. |
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Toys became far more accessible with the rise of the mail order catalogue as seen in this exhibit. Eatons and Sears Roebuck were pioneers in this field and, for many
children, spending hours perusing the catalogue was their equivalent
to a visit to a store's toy department unless a trip had been planned
to the city for supplies or to visit relatives. |
Eaton's Doll Department | ||||||||||||||||||
Christmas Catalogue, 1902 |
Christmas Catalogue, 1902 |
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Christmas Catalogue, 1902 |
Christmas Catalogue, 1897 |
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Christmas Catalogue, 1902 |
Fall Winter Catalogue, 1908-1909 |
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T. Eaton Company Records |
T. Eaton Company Records |
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The advent of the home movie camera allowed families to record special occasions as keepsakes for the future. The video clips below are from Christmas home movies created by Norman G. Irwin and document not only the growth of his family through the 1930's, but also show some of the toys enjoyed by his children. |
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Christmas 1931 |
Christmas 1935 |
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G. Norman Irwin fonds Reference Code: C 92-1-0-6 Archives of Ontario |
G. Norman Irwin fonds Reference Code: C 92-1-0-26 Archives of Ontario |
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Christmas Eve 1938 |
Christmas Day 1938 |
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G. Norman Irwin fonds |
G. Norman Irwin fonds |
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