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Posters constantly urged everyone to purchase bonds. Women in the home put money aside from their housekeeping allowance and children were encouraged to collect Thrift Stamps that could be accumulated until enough had been saved to buy a Victory Bond.

The Victory Bond campaign of 1918 was one of the most successful raising over $600,000 in three weeks. Although hostilities ended on the 11th November 1918, another campaign was launched in 1919 focusing on the theme of “Bring Our Boys Back” and the need to raise funds for the rehabilitation of returning soldiers.

Victory Loan Flags were designed to reward those communities that made significant contributions to the Victory Bond campaigns. The population of a city, town or district must have purchased a certain value in Victory Bonds and upon reaching that target the citizens were rewarded with the presentation of a Victory Loan Honour Flag.

In 1916 the Canadian Government established the War Poster Service to produce posters in both English and French. French posters were often a mirror version of the English design but some unique posters were created just for the French speaking population.